24/7 Unlimited access to Ai media training and mock interviews

Thirty Seven is like a journalist trainer who never goes home

Privately practice and get instant feedback on your interview skills with an Ai journalist who adapts to your responses and asks realistic interview questions.

Thirty Seven is powered by the experience, training and unique methodology of Media First – a company that has been providing media training for the past 40 years, including for 40 of the FTSE 100.

It mimics journalists to ask the questions you are likely to face in a real interview and provides instant feedback on your performance.

Thirty Seven lets you practice:

Landing your talking points and messages

40 per cent of employees who receive poor training leave their positions within the first year.

Honing your Bridging and interview skills

Employees with access to continuous learning are 47 per cent more likely to be engaged at work

Engaging your audiences

TRUTH and AMEN are proprietary Media First methodologies created to help you craft and deliver media friendly messages.

Interviews with different styles of journalists

Choose from a range of different Ai journalists. Select from different interview styles such as abrupt or friendly.

Interviews on real-life work-based scenarios

Upload your press release, messaging documents or statements and Thirty Seven will interview you based on your content.

Warm up ahead of real-life media appearances

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Crisis and proactive interviews

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Pitching your story ideas to journalists and editors

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Post-interview analysis and coaching

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Thirty Seven provides instant written and graphical feedback on:

Eye Contact
Media Training

Eye contact

Explain why eye contact matters

Use simple language
Media Training

Jargon

Were they too short, too long or just right...

Filler words
Media Training

Your use of filler and weak words

Explain why this matters

WPM
Media Training

Speaking pace and rhythm

Whether you spoke too fast or too slow and why this matters.
Avoid Repeating Negative Language
Media Training

Whether you landed your key message

Explain why this matters

Avoid Repeating Negative Language
Media Training

Avoid repeating negative language

Whether you spoke too fast or too slow and why this matters.
Bridge Effectively
Media Training

Management of unwanted or political questions

Bridging is a fundamental media training technique. It is easy to learn but difficult to apply subtly and effectively without regular practice.

TESTIMONIAL

WHAT OUR CUSTOMERS SAY

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Actress

Naomie Harris

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Founder

Rachel Ferguson

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Businesswoman

Dany Garcia

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What’s the best way to use Thirty Seven for media training?

Thirty Seven works best when it supports bespoke in-person media training

There is often a gap between a media training course and the next media opportunity.

We fill that gap, ensuring skills remain sharp and spokespeople are ready to confidently step into the media spotlight.

It is also a great way to put experienced spokespeople through their paces ahead of a crucial announcement or high-profile media appearance.

To discuss journalist-led media training we recommend contacting our friends at Media First who have been delivering bespoke media training for over 40 years.

PRICING

Choose your subscription

  • Free Trial
  • £0
  • £0
  • 14 days full access - no credit card required.

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  • FEATURES:
  • 24/7 access to realistic Ai conversations, feedback and analysis
  • Management training modules
  • Media training modules
  • Presentation training modules
  • Coaching and mentoring modules
  • Leadership modules
  • Customer service modules
  • Sales and relationship building modules
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  • Enterprise
  • £37
  • £420
  • Everything in professional + bespoke company-based scenarios, aims and objectives.

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  • FEATURES:
  • Early access to new features
  • Zero data retention and no-training for models
  • Bespoke company-specific scenarios and goals created by our dedicated team of ILM accredited coaches and trainers
  • Bespoke reports to measure ROI and track your trainee’s development
  • SSO (SAML), Advanced privacy, data retention
  • LMS integration
  • Dedicated onboarding, training and ongoing support
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  • Per month, billed monthly