24/7 Unlimited access to Ai media training and mock interviews
Thirty Seven is like a journalist trainer who never goes home
Privately practice and get instant feedback on your interview skills with an Ai journalist who adapts to your responses and asks realistic interview questions.
Thirty Seven is powered by the experience, training and unique methodology of Media First – a company that has been providing media training for the past 40 years, including for 40 of the FTSE 100.
It mimics journalists to ask the questions you are likely to face in a real interview and provides instant feedback on your performance.
Thirty Seven lets you practice:
Landing your talking points and messages
40 per cent of employees who receive poor training leave their positions within the first year.
Honing your Bridging and interview skills
Employees with access to continuous learning are 47 per cent more likely to be engaged at work
Engaging your audiences
TRUTH and AMEN are proprietary Media First methodologies created to help you craft and deliver media friendly messages.
Interviews with different styles of journalists
Choose from a range of different Ai journalists. Select from different interview styles such as abrupt or friendly.
Interviews on real-life work-based scenarios
Upload your press release, messaging documents or statements and Thirty Seven will interview you based on your content.
Warm up ahead of real-life media appearances
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Crisis and proactive interviews
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Pitching your story ideas to journalists and editors
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Post-interview analysis and coaching
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Thirty Seven provides instant written and graphical feedback on:
Speaking pace and rhythm
Avoid repeating negative language
Management of unwanted or political questions
Bridging is a fundamental media training technique. It is easy to learn but difficult to apply subtly and effectively without regular practice.
WHAT OUR CUSTOMERS SAY
Actress
Naomie Harris
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Founder
Rachel Ferguson
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Businesswoman
Dany Garcia
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What’s the best way to use Thirty Seven for media training?
Thirty Seven works best when it supports bespoke in-person media training
There is often a gap between a media training course and the next media opportunity.
We fill that gap, ensuring skills remain sharp and spokespeople are ready to confidently step into the media spotlight.
It is also a great way to put experienced spokespeople through their paces ahead of a crucial announcement or high-profile media appearance.
To discuss journalist-led media training we recommend contacting our friends at Media First who have been delivering bespoke media training for over 40 years.
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