24/7 Unlimited access to AI media training and mock interviews
Thirty Seven is like a journalist trainer who never goes home
Privately practice and get instant feedback on your interview skills with an AI journalist who adapts to your responses and asks realistic interview questions.
Thirty Seven is powered by the experience, training and unique methodology of Media First – a company that has been providing media training for the past 40 years, including for 40 of the FTSE 100.
It mimics journalists to ask the questions you are likely to face in a real interview and provides instant feedback on your performance.
Thirty Seven lets you practice:
Landing your talking points and messages
Media interviews demand tight messages to ensure they resonate and are memorable.
Honing your Bridging and interview skills
Bridging is a fundamental media training technique. It is easy to learn but difficult to apply subtly and effectively without regular practice.
Engaging your audiences
Look good on TV and sound good in radio, podcast and print interviews.
Interviews with different styles of journalists
Test yourself in interviews with a range of different AI journalists. You can select different interview styles from friendly and inexperienced right through to abrupt and subject-matter experts.
Interviews on real-life work-based scenarios
Upload your press release, messaging documents or statements and Thirty Seven will interview you on your content.
Warm up ahead of real-life media appearances
Test your skills and build you confidence ahead of your next crucial media appearance.
Crisis and proactive interviews
Whether you have a good news story to share or are making headlines for the wrong reasons, Thirty Seven will ensure you are ready to thrive in the spotlight.
Pitching your story ideas to journalists and editors
How can you grab the attention of the media? Put your skills to the test with AI-powered robots and editors and convince them to cover your story.
Post-interview analysis and coaching
Media interview feedback is crucial. But it can feel awkward. Build your confidence and skills by providing feedback to AI spokespeople.
Thirty Seven provides instant written and graphical feedback on:
Eye contact
Poor eye contact and wandering eyes can make you look shifty and uncomfortable. And your audience will wonder what else you are looking at.
Jargon
Every industry has its own language. But those terms and acronyms mean nothing to a wider audience. Are you using simple, easy-to-understand language?
Filler and weak words
Excessive use of filler words can distract and cause audiences to stop listening and switch off.
Speaking pace and rhythm
Delivery matters. Speaking more slowly will ensure your audience takes away and digests what you say.
Whether you landed your key message
Is your message clear? Does it inspire? Is it emotionally engaging?
Avoid repeating negative language
Repeating negative language gives journalists a neat soundbite or quote with you saying whether you are “disappointed”, “embarrassed” or “humiliated”. Are you letting them put words in your mouth?
Management of unwanted or political questions
How are you coping with difficult questions? Are you using the bridging technique successfully to regain control and steer the conversation back to your subject?
Eye contact
Poor eye contact and wandering eyes can make you look shifty and uncomfortable. And your audience will wonder what else you are looking at.
Jargon
Every industry has its own language. But those terms and acronyms mean nothing to a wider audience. Are you using simple, easy-to-understand language?
Filler and weak words
Excessive use of filler words can distract and cause audiences to stop listening and switch off.
Speaking pace and rhythm
Delivery matters. Speaking more slowly will ensure your audience takes away and digests what you say.
Whether you landed your key message
Is your message clear? Does it inspire? Is it emotionally engaging?
Avoid repeating negative language
Repeating negative language gives journalists a neat soundbite or quote with you saying whether you are “disappointed”, “embarrassed” or “humiliated”. Are you letting them put words in your mouth?
Management of unwanted or political questions
How are you coping with difficult questions? Are you using the bridging technique successfully to regain control and steer the conversation back to your subject?
What’s the best way to use Thirty Seven for media training?
Thirty Seven works best when it supports bespoke in-person media training
There is often a gap between a media training course and the next media opportunity.
We fill that gap, ensuring skills remain sharp and spokespeople are ready to confidently step into the media spotlight.
It is also a great way to put experienced spokespeople through their paces ahead of a crucial announcement or high-profile media appearance.
To discuss journalist-led media training we recommend contacting our friends at Media First who have been delivering bespoke media training for over 40 years.