AI on its own can be impressive.

However, the human element remains crucial in learning and development.

Human interactions need human finesse at their heart.

That is why the face-to-face training experience that has empowered clients of Media First and The BCF Group for 65 years is the cornerstone of Thirty Seven.

That means tried and trusted methodology that has been proven to work for decade after decade powers your Ai roleplays and interactions.

If you have worked with Media First before, this means unique approaches - including CARE, TRUTH and AMEN - that are trusted by more than 40 of the FTSE 100 - have been learned by our private Ai.

Those who have previously worked with The BCF Group will be familiar with things like STAR, CASH, GROW and Johari’s Window. Our private Ai has been busy learning these – and many others – as well.

Thirty Seven is also based on the spaced learning theory.

Yep, we know that sounds weird. But it is also incredibly effective.

Evidence shows it is key to creating meaningful, long-lasting knowledge and understanding.

Essentially, it means the brain retains more information by returning, reviewing and consolidating new skills and knowledge over extended periods.  

It helps people navigate the forgetting curve by creating lots of opportunities for delegates to put what they have learnt to the test. Or, in our case, in an incredibly realistic virtual world.

At Media First and The BCF Group we believe in it so much that we now provide free access to Thirty Seven for one month to every person that comes to one of our in-person training sessions.