Meet your AI communications companion and power up your workplace
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Welcome to the future of workplace development
Thirty Seven, our AI communication coaching companion, is revolutionizing workplace learning.
Designed to enhance skills in management, media interviews, leadership, coaching, customer service and sales, it offers AI-powered roleplays for continuous support, tailored to organizational needs.
Developed by experts from Media First and The BCF Group, Thirty Seven is your 24/7 partner in boosting staff retention, motivation, productivity, and efficiency.
The Forgetting Curve: Why training fades and how to fix it
Every organisation invests in training, but how much of it actually sticks?
The answer lies in a psychological phenomenon known as the Forgetting Curve — a concept first introduced by German psychologist Hermann Ebbinghaus in the late 19th century. His research demonstrated a harsh reality:
We forget up to 70% of new information within 24 hours if we don’t reinforce it.
For Learning & Development (L&D) teams, this presents a major challenge. If employees forget most of what they learn, how can organisations ensure their training is truly effective?
Thirty Seven is an AI-powered learning reinforcement platform designed to help organisations overcome skill fade by embedding learning into everyday workflows.
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Here's why Thirty Seven works:
Spaced repetition
Instead of a one-off training session, Thirty Seven ensures employees revisit key concepts before they fade. This aligns with Ebbinghaus' research, which shows that reviewing information at strategic intervals strengthens memory retention.
Microlearning
Rather than overwhelming employees with long courses, Thirty Seven delivers bite-sized learning modules that fit into busy schedules. These short, focused lessons are scientifically proven to improve retention.
AI-Driven Personalisation
Not everyone learns at the same pace. Thirty Seven uses AI to track individual progress and adapts the learning journey accordingly —reinforcing weaker areas while optimising review schedules.
Real-World Application
Thirty Seven doesn’t just focus on passive learning; it encourages employees to actively apply their knowledge through scenario-based exercises, quizzes, and interactive challenges. This helps move information from short-term to long-term memory.
Seamless Integration with Workflows
Training shouldn’t feel like a separate activity—it should be part of an employee’s daily routine. Thirty Seven integrates with tools like Microsoft Teams and Zoom, delivering real-time feedback and learning reinforcements in the flow of work.
Judgement-free, instant feedback
Thirty Seven users receive instant feedback on their performance. By giving your team the autonomy and control to practice when they need to they will be more likely to retain the skills learnt during training.
Commitments
Vision
Make training, coaching and mentoring accessible and cost-effective for more than just the C-suite
Mission
Revolutionise communication development by providing personalised, AI-driven insights and coaching that's both scalable, impactful and demonstrates clear ROI
Values
Create high-performing cultures for our customers by being conscientious, accountable, passionate, inventive, and supportive
Our customers
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